Oh Belly is a modern soda brand that makes gut health feel joyful, vibrant, and easy to love. With a bold colour palette, expressive illustrations, and a confident logotype, the identity transforms a functional product into a playful, emotionally engaging experience. The packaging feels bright and approachable, designed to make people smile at first glance.
The design system strikes a balance between fun and function. Friendly characters paired with clean, minimal layouts create a distinctive look that communicates wellness without being clinical. The typography is strong and straightforward, while the illustrated fruits bring life, flavour, and movement to the cans. Each element is crafted to feel light, optimistic, and ready for everyday moments.
Oh Belly positions itself as a feel-good soda for social, health-conscious lifestyles, a drink that supports your gut while fitting effortlessly into your daily routine. The visual identity reflects this spirit with clarity and confidence, inviting people to connect with the brand in a way that feels refreshing both inside and out.
OH BELLY | PACKAGING | BRANDING
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