Flowcha is a kombucha brand designed to embody well-being, lightness, and a sense of flow in everyday life. The name combines flow, representing balance, movement, and ease, with cha, the foundation of the beverage. The brand is rooted in a calm, mindful lifestyle, where wellness feels natural and approachable rather than rigid. This idea guided the visual identity, which emphasizes fluid forms, organic elements, and a soft, harmonious color palette to create a sense of ease and balance. Developed with a primarily female audience in mind, Flowcha embraces a lighter, more delicate, and sensory tone while maintaining a clean, modern aesthetic. Organic illustrations and light visual details help build an emotional connection, transforming the brand into ritual of pause and presence.
FLOWCHA KOMBUCHA | BRANDING | PACKAGING
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