Pratt Norman is one of Canada’s leading boutique law firms specializing in entertainment and media. The firm represents a diverse range of clients across North America, including filmmakers, musicians, broadcasters, publishers, and interactive media creators. This project aimed to develop a brand identity that balances the firm’s legal expertise with the creativity of its audience. The visual identity was shaped by Pratt Norman’s unique positioning: modern, intelligent, hard-working, and stylish. The brand was crafted to appeal to both artists and production companies, clients who value professionalism but also appreciate thoughtful design that doesn’t feel overly corporate.
PRATT NORMAN | BRANDING
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